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1

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal:

Journal of Interactive Marketing

Year:

2012

Language:

english

File:

PDF, 273 KB

english, 2012

2

Challenges and solutions for marketing in a digital era

Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark

Journal:

European Management Journal

Year:

2014

Language:

english

File:

PDF, 1.56 MB

english, 2014

3

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

de Vries, Lisette, Gensler, Sonja, Leeflang, Peter S.H.

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 611 KB

english, 2017

4

Understanding the Marketing Department's Influence Within the Firm

Verhoef, Peter C, Leeflang, Peter S.H

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 198 KB

english, 2009

5

Building models for marketing decisions:: Past, present and future

Peter S.H. Leeflang, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Year:

2000

Language:

english

File:

PDF, 220 KB

english, 2000

6

Decomposing the Sales Promotion Bump with Store Data

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 251 KB

english, 2004

7

Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market

Peter S. H. Leeflang and Jan C. Reuijl

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 331 KB

english, 1985

8

Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

Peter S. van Eck, Wander Jager, Peter S. H. Leeflang

Journal:

Journal of Product Innovation Management

Year:

2011

Language:

english

File:

PDF, 176 KB

english, 2011

9

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome, Leeflang, Peter, Bijmolt, Tammo Hendrik Antonie, Natter, Martin

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 554 KB

english, 2017

10

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection

Sonja Gensler, Peter Leeflang, Bernd Skiera

Journal:

International Journal of Research in Marketing

Year:

2012

Language:

english

File:

PDF, 338 KB

english, 2012

11

Search Engine Advertising Effectiveness in a Multimedia Campaign

Zenetti, German, Bijmolt, Tammo H. A., Leeflang, Peter S. H., Klapper, Daniel

Journal:

International Journal of Electronic Commerce

Year:

2014

Language:

english

File:

PDF, 573 KB

english, 2014

12

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

Osinga, Ernst C, Leeflang, Peter S.H, Srinivasan, Shuba, Wieringa, Jaap E

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 280 KB

english, 2011

13

The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Year:

2000

Language:

english

File:

PDF, 2.54 MB

english, 2000

14

On the Predictive Power of Market Share Attraction Models

Peter S. H. Leeflang and Jan C. Reuyl

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 865 KB

english, 1984

15

Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef and Peter S. H. Leeflang

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 3.50 MB

english, 2009

16

Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models

Csilla Horváth, Peter S. H. Leeflang and Peter W. Otter

Journal:

Marketing Letters

Year:

2002

Language:

english

File:

PDF, 1.04 MB

english, 2002

17

Market response models and marketing practice

Dominique M. Hanssens, Peter S. H. Leeflang, Dick R. Wittink

Journal:

Applied Stochastic Models in Business and Industry

Year:

2005

Language:

english

File:

PDF, 112 KB

english, 2005

18

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing J. Dong, Peter S. H. Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap E. Wieringa

Journal:

Marketing Letters

Year:

2005

Language:

english

File:

PDF, 145 KB

english, 2005

19

Competitive reaction- and feedback effects based on VARX models of pooled store data

Csilla Horváth, Peter S.H. Leeflang, Jaap E. Wieringa, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Year:

2005

Language:

english

File:

PDF, 200 KB

english, 2005

20

Creating lift versus building the base: Current trends in marketing dynamics

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 251 KB

english, 2009

21

The forecasting accuracy of market share models using predicted values of competitive marketing behavior

Karel Jan Alsem, Peter S.H. Leeflang, Jan C. Reuyl

Journal:

International Journal of Research in Marketing

Year:

1989

Language:

english

File:

PDF, 240 KB

english, 1989

22

Improving Marketing's Contribution to New Product Development

Drechsler, Wenzel, Natter, Martin, Leeflang, Peter S. H.

Journal:

Journal of Product Innovation Management

Year:

2013

Language:

english

File:

PDF, 205 KB

english, 2013

23

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents

Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M, Leeflang, Peter S.H

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 240 KB

english, 2009

24

Semiparametric Analysis to Estimate the Deal Effect Curve

van Heerde, Harald J., Leeflang, Peter S.H., Wittink, Dick R.

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 486 KB

english, 2001

25

How Promotions Work: SCAN*PRO-Based Evolutionary Model Building

van Heerde, Harald J., Leeflang, Peter S. H., Wittink, Dick R.

Journal:

Schmalenbach Business Review

Year:

2002

Language:

english

File:

PDF, 209 KB

english, 2002

26

A model for the effects of psychological pricing in Gabor–Granger price studies

Michel Wedel, Peter S.H. Leeflang

Journal:

Journal of Economic Psychology

Year:

1998

Language:

english

File:

PDF, 168 KB

english, 1998

27

Cross-category demand effects of price promotions

Leeflang, Peter S. H., Parreño-Selva, Josefa

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 428 KB

english, 2012

28

Does competitive entry structurally change key marketing metrics?

Marcel Kornelis, Marnik G. Dekimpe, Peter S.H. Leeflang

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 578 KB

english, 2008

29

Decomposing the sales promotion bump accounting for cross-category effects

Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 503 KB

english, 2008

30

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?

Rick L. Andrews, Imran S. Currim, Peter Leeflang, Jooseop Lim

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 209 KB

english, 2008

31

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang, Jaap E. Wieringa

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 491 KB

english, 2008

32

A Comparison of Sales Response Predictions From Demand Models Applied to Store-Level versus Panel Data

Andrews, Rick L., Currim, Imran S., Leeflang, Peter S. H.

Journal:

Journal of Business and Economic Statistics

Year:

2011

Language:

english

File:

PDF, 133 KB

english, 2011

33

Antecedents to strategic flexibility

Combe, Ian, Combe, Ian A., Rudd, John M., Leeflang, Peter S.H., Greenley, Gordon E.

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 387 KB

english, 2012

34

The Internal European Market and Strategic Marketing Planning:

Leeflang, Peter S.H., de Mortanges, Charles P.

Journal:

Journal of International Consumer Marketing

Year:

1993

Language:

english

File:

PDF, 3.71 MB

english, 1993

35

Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. Van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Journal of Marketing Research

Year:

2001

Language:

english

File:

PDF, 3.54 MB

english, 2001

36

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp and Peter S. H. Leeflang

Journal:

Journal of Marketing Research

Year:

2009

Language:

english

File:

PDF, 2.56 MB

english, 2009

37

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

Osinga, Ernst C, Leeflang, Peter S.H, Wieringa, Jaap E

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 140 KB

english, 2010

38

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde, Peter S. H. Leeflang and Dick R. Wittink

Journal:

Marketing Science

Year:

2004

Language:

english

File:

PDF, 3.76 MB

english, 2004

39

Co-branding: The State of the Art

Helmig, Bernd, Huber, Jan-Alexander, Leeflang, Peter S. H.

Journal:

Schmalenbach Business Review

Year:

2008

Language:

english

File:

PDF, 151 KB

english, 2008

40

Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market

Leeflang, Peter S. H., Reuijl, Jan C.

Journal:

Journal of Marketing

Year:

1985

File:

PDF, 938 KB

1985

41

Marketing in the era of COVID-19

Hoekstra, Janny C., Leeflang, Peter S. H.

Journal:

Italian Journal of Marketing

Year:

2020

File:

PDF, 726 KB

2020

42

Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Peter S.H. Leeflang, Jan C. Reuyl

Journal:

European Journal of Operational Research

Year:

1986

Language:

english

File:

PDF, 863 KB

english, 1986

43

Modeling the effects of pharmaceutical marketing

Peter S. H. Leeflang, Jaap E. Wieringa

Journal:

Marketing Letters

Year:

2010

Language:

english

File:

PDF, 187 KB

english, 2010

44

Drivers of peak sales for pharmaceutical brands

Marc Fischer, Peter S. H. Leeflang, Peter C. Verhoef

Journal:

Quantitative Marketing and Economics

Year:

2010

Language:

english

File:

PDF, 394 KB

english, 2010

45

Marketing variables in macro-level diffusion models

Enar Ruiz-Conde, Peter S.H. Leeflang, Jaap E. Wieringa

Journal:

Journal für Betriebswirtschaft

Year:

2006

File:

PDF, 262 KB

2006

46

Accountability as a Main Ingredient of Getting Marketing Back in the Board Room

Peter C. Verhoef, Peter S. H. Leeflang

Journal:

Marketing Review St. Gallen

Year:

2011

Language:

english

File:

PDF, 247 KB

english, 2011

47

Similarity-Based Spatial Methods to Estimate Shelf Space Elasticities

Albert van Dijk, Harald J. van Heerde, Peter S.H. Leeflang, Dick R. Wittink

Journal:

Quantitative Marketing and Economics

Year:

2004

Language:

english

File:

PDF, 150 KB

english, 2004

48

Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments!

Koen Pauwels, Peter S.H. Leeflang, Marije L. Teerling, K.R. Eelko Huizingh

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 407 KB

english, 2011

49

Paving the way for “distinguished marketing”

Journal:

International Journal of Research in Marketing

Year:

2011

Language:

english

File:

PDF, 345 KB

english, 2011

50

Explaining competitive reaction effects

Peter S.H. Leeflang, Dick R. Wittink

Journal:

International Journal of Research in Marketing

Year:

2001

Language:

english

File:

PDF, 135 KB

english, 2001